Algorand: Can A Blockchain Do That

Blockchain had hit a lull in public perception. In a landscape dominated by clunky tech, confusing narratives, and empty promises, Algorand needed to stand out—not just as another blockchain, but as the blockchain that actually delivers what others can only promise; and it does, so we helped it rise above the noise and showcase its impressive tech and real-world utility. The campaign featured tailored messages to spotlight Algorand’s unique capabilities across supply chain traceability, decentralized identity, real-world asset tokenization, payments solutions and data integrity. The visual direction and tone for the campaign was inspired by collage, making Algorand appear fresh, contextual and inspired. We used collage to build surreal worlds and scenarios made possible through building onchain. New audiences found the device approachable and intriguing and existing audiences felt it fit right at home in the world of web3. A tongue-in-cheek URL answering the question we’ve all been thinking (canablockchaindothat.com) and engaging case study narratives with in house-shot and produced builder stories showed off the best of Algorand. We positioned the platform as the blockchain that finally delivers on its promise, inspiring curiosity and action across all targeted groups. Paid social and programmatic advertising formed the backbone of the digital push, complemented by direct buys on audience-specific platforms and OOH to engage niche audiences. Plus, we seeded a viral meme. Algorand Cans. Literally... Algorand cans that rallied teams to share their why Algorand in a contextual, web3 native way. Team Creative Director: Jenny Mauric - ACD: Curtis Wingate - Production / Animation: Ataboy Studios - UI Design: Dani Lloveras - Engineering: Kyle Kelly, Brennan Caldwell