Chobani Olympics

A fully integrated campaign celebrated Chobani’s role in fueling Team USA during the 2016 Olympics: "It's what's inside that counts." From packaging to point of sale to digital, I supervised design, production, and art directed retouching for a campaign with over 300 million impressions. I also wrote and prepared the toolkit that was handed off to the brand and parter agencies, as well as prepared all final key visuals.