Evolution Fresh

When I joined the project, the Evolution Fresh rebrand was already in progress. However, without a strong production presence, color was a total wildcard. The team was viewing color on screen, and this was a project of 30+ SKUs where color is hyper-critical (the subtleties of an Orange vs. Tangerine flavor had the potential to get completely lost on shelf and frustrate consumers.) We immediately determined proper color space with the printer, and started proofing things on substrate, getting actual juice on-hand from the client so we could be looking at things in a real-life situation. We also traveled to Ohio to proof on press, making sure things were tracking properly. Back of pack involved a few hits of opaque white with a rotoscreen, so type had to be adjusted accordingly and hand-trapped. The result? Beautiful, vibrant colors with flavors that stood apart on-shelf and a 20% increase in sales.