FEW Spirits

FEW is a Chicago-based spirits brand born out of the mystique of back alley card games and prohibition. Imagery was developed to have the feel of the gritty 'born in a back alley' tale, but also the romanticism of the times. After the bottle photoshoot, I art directed all of the retouched the imagery to maintain a bit of a warmer vintage feel, but still have dark three-quarter tones, which contrasted nicely with the bright gold ornate elements. I also developed the style guide for the client and partner agencies. When it came time for the OOH campaign in FEW's hometown, Chicago, I strategically developed and placed creative, both print and digital, working with seamlessly with the media and production companies.