Quaker Chemical

Quaker Chemical, one of the most trusted brands in the industrial lubricant sector, needed a brand refresh. As a supplement to the overall campaign ‘It’s whats inside that counts’ concept and imagery, I developed business cards and letterhead, as well corporate sales tools. I designed templates to organize many levels of dense information, and printed all of the master collateral with a strike-through varnish, which accentuated the gorgeous levels of contrast in the campaign imagery. I also collaborated on the website launch, email templates, and direct mail pieces. Due to the striking black and white imagery, I worked with the retoucher to ensure all of the files had a long black, so color would stay neutral no matter where the assets were printed once handed off to the client's internal sales team.