XQST
XQST emerged as an idea to unite creative minds – this platform enables artists to explore the relationship between their creative methods and new technology. The end result? Well, it’s a delightful gamble. Designed, built and launched by our internal team, XQST was a digital platform for artists to collaborate and experiment with the exquisite corpse technique using Web3 technology. On XQST, three artists are each assigned to complete one section of a blank canvas – without knowing what the others are creating. The end result? It’s minted on the blockchain. Building XQST was only half the fun. Once it was up and ready to go, we got busy making some noise, orchestrating PR and social media blitzes to spread the word across the Web3 world. We toasted to the XQST platform's grand entrance with a soiree during NFT.NYC week at prohibition-themed cocktail bar in NYC. We invited a melting pot of artists and NFT enthusiasts, and poured cocktails as quirky as any exquisite corpse. Team Creative Director: Jenny Mauric - Design: Lela Maloney, Curtis Wingate - Web Engineering: Brennan Caldwell, Kyle Kelley - Illustration: Carolyn Figel
Client
XQST
DELIVERABLES
Event production Creative + production
Year
2022-2023
Role
Studio Manager/Producer