Elastic House

ETH Denver 2025 was fast approaching—the first big blockchain moment of the year—and with the Elastic Network just launched, the world needed to hear the news. We opened doors to the Elastic House: a two-day takeover that felt less like a brand activation and more like a standalone event. We curated every detail—flow, stage moments, community touchpoints—to deliver a high-impact experience that didn’t just talk about the Elastic Network, but proved it was already in motion. Over 2,000 attendees came through. Thought leadership hit hard. Ecosystem builders showed up and showed off. And the community dapps? Spotlighted like a candy store—pure discovery, no pressure. The result? ZKsync went from a work-in-progress to a must-watch and noted as one the most talked-about activations at ETH Denver. TLDR: when speed meets clarity, and great ideas meet compelling execution, you don’t just launch. You lead. Team Creative Director: Jenny Mauric - ACD: Curtis Wingate - Animation: Studio Size - Event Production: Tracery Productions