Only Possible On Solana

How do you connect with builders and users building the future of the web? You start by reaching them where they are. Only Possible on Solana was a campaign devised to elevate a community-led mantra that shifted people’s perception away from the noise and allowed them to focus on what is possible, today. This was a celebration of a fast-growing and thriving community-centric brand, a re-energizing of the ecosystem and a roll-out of one of the most polished and strategically deployed campaigns in the category to date. Rolling out over several months, the campaign flexed seamlessly between digital and OOH, interlacing micro-campaigns with broader reach tactics and event-specific activations that connected with users and builders around the globe. We devised the media strategy, creative, messaging and positioning in addition to building out the collateral that brought it all together. This allowed the master brand to pivot, flex, and optimize as the campaign evolved. As part of the campaign, we prepared original renders, icon packs, animations, treatments, graphics, landing pages, event graphics and merchandise to make the initiative as impactful as possible. We also produced a series of in-depth interviews with teams building on Solana, which were used on social and across key owned channels to celebrate and promote the community and brand ecosystem. These OPOS videos became a strong sub-campaign in their own right, supporting team storytelling around the globe. Team Creative Director: Jenny Mauric - ACD: Curtis Wingate - 3D/Animation: I Love Dust - Copy: Jonathan Horner - UI Design: Dani Lloveras - Account: Morgan McVay