NEAR

We helped NEAR to amplify and position the protocol at the forefront of AI, privacy, and ownership. Together, we launched a global campaign built to educate, inspire, and mobilize. Our expertise in AI, web3, and brand narratives helped reinforce NEAR’s rightful position as an authentic leader in the AI space. Through unsettling images and scenarios, the campaign spoke directly to ambition. In a world where AI economies are being shaped behind closed doors, we reminded builders, creators, and communities that they deserve a stake in what’s next.
 “Fork That” isn’t just a tagline—it’s becoming a rallying cry. We activated it across every channel: video vignettes on paid and organic social, an immersive landing page, email campaigns, in-person event activations, and influencer outreach. KOLs received custom “Fork That” boxes, encouraging them to share their moments where they have bucked the status quo. This invitation to amplify the message has started a conversation with the world about decentralized AI. It’s taking off. Team Creative Director: Jenny Mauric - ACD: Curtis Wingate - Copy: Sam Isenstein - Producer: Heather Hynes - DP: Eric Teti - Prop: Joonie Jang - Post: Company3