Jägermeister

We were engaged by Jägermeister to reposition and re-launch the brand worldwide. I created brand standards, including key visuals, colors, fonts, and also developed and art directed the retouching of all new assets for on-premise, off-premise (including point of sale), out of home, trade ads, industry events, and subsequent campaigns. I wrote and developed the 100+ pages of brand guidelines, and was responsible for QC-ing all partner agency and brand work. We also ran two nationwide OOH campaigns, with media spend in New York, LA, San Francisco, Dallas, Chicago, Denver, and Miami. I managed the entire process; from planning to design to execution, I worked closely with the clients, the media agency, and their production company. Units ranged from 14×48 billboards to painted walls, digital units, trolley wraps, and subway dominations.